If you’ve ever dreamed of seeing your
work in print – your unpublished novel,
poetry, cartoons, photographs, or a
catalogue of your paintings – here’s
news, both good and bad, but mostly
good, based on recent experience.
I wanted to
publish a memoir about the first year my
husband and I, two greenhorn city types,
spent living off the grid in a Hawaiian
mountain rainforest. With three chapters
and an outline written, I felt I had
some funny yet informative stories to
tell.
I sent query letters to two "green"
publishers, asking if they’d read a
proposal. One of them not only read but
sent a two-page e-mail rave review. He
thought I needed a bigger publisher to
do the book justice – encouraging, but
still a rejection.
I’ve been this
route before and didn’t really want to
go there again – the waiting, the gentle
turndown, the new query letter to a new
publisher.. I began to think about
self-publishing. With our off-grid Do It
Yourself lifestyle, I’d learned so many
new things. If I could now tend to the
needs of our solar electric system,
re-program the computer when my wireless
internet went South, meanwhile splitting
kindling for the woodstove, and helping
repair our country road, how hard could
it be to publish a book? I decided to go
for it.
Self-publishing
used to be expensive. Authors with a
garage full of tomes they created,
bulk-ordered, and couldn’t sell, will
attest to that. Ten thousand dollars was
not a lot to spend for a first printing
of a few thousand books. But all that
has changed. There’s been a revolution
in publishing known as "on-demand
digital printing."
With on-demand
printing, one book – that’s right ONE
book! - can be printed at any time, just
for the person, anywhere in the world,
who wants it. Is that amazing? There
will be no left-overs (save a tree). Nor
will a book go out of print. And
uploading text and graphics to an
on-demand publisher’s website is free.
I said "free"
but I didn’t say "easy." I had to read
and re-read many a website page before I
could even begin to understand
instructions for publishing a book to be
made available to the public (as opposed
to a private one that’s only for the
author or a limited number of viewers).
I had to create a 6" X 9" trade
paperback book, perfect-bound (which
means it has a spine), with specific
page margins, text fonts, and page
numbering. Establishing this format
early on was helpful as I finished
writing the book. I could see how long a
chapter ought to be, and whether an
important sentence was chopped in half
by a page break.
"Free" went out
the window, though, when my Mac
word-processing program wouldn’t shake
hands with a page-making template
provided by my chosen manufacturer. I
had to buy software, incurring my first
cost, about $200.00, then learn how to
use the new tools – picture
headscratching and the occasional
Anglo-Saxon expletive.
Even then,
being off the grid, using a cellphone as
a somewhat pokey connection to the
internet, I needed the help of a
computer professional with a PC, a land
line, and DSL to successfully upload my
files to the manufacturer’s website.
Luckily, I knew the perfect person, a
friend and graphic designer who’d
already been the midwife of a
print-on-demand book.. She could also
design the cover. Her expertise and
support were a boon. Like me, she was
not at the beach, nor in her garden
growing green beans, but stuck in front
of a computer trying to coax it to do
what she wanted. While I was having fits
over text flow and spacing, she was
having them over the size of my ISBN bar
code. I paid an hourly rate for her work
which totaled about $1,000.00 – beyond
worth it.
Before the book
was ready for people, I made plenty of
mistakes: it wasn’t just technical
issues, there were errors in punctuation
and consistency. Without an editor, I
had to muddle through. But, finally, the
day came to see it in print. As strongly
suggested by the manufacturer, I only
ordered one copy, then haunted the post
office waiting for its arrival.
Oh, the feeling
of seeing your beautiful book for the
first time! The cover’s cute! The
introductory pages are fun! BUT . . .
Ohhh no! Every chapter begins with Page
143! How the heck did that happen? And
how on earth do I fix it?
I revised and
printed three test books before the
knots in my stomach were gone. Then,
with no more glaring goofs, I bought a
distribution package, approved the book,
and it was suddenly, miraculously,
widely available, in print and as a
download.
The
distribution package from my
manufacturer cost a mere $100.00 (more
if you want extra services). It includes
a "storefront" on their website and
listings with various wholesalers and
retailers. My only other costs have been
$25.00 for barcode creation and $30.00
for a Library of Congress control
number. Plus the cost of books I’ve
ordered - recently, six used for
promotion.
If I buy
copies, I pay the rock bottom price
which is based on a book’s size, number
of pages, quality of paper, etc. But
it’s not my object to buy them or sell
them myself. I want the book to be sold
by others. Therefore, I kept it in an
affordable retail price-range, under
$20.00, by keeping the page-count low,
and so far, it’s been selling at the
rate of one or two books a day.
Promotion of my
print-on-demand book is, once again, Do
It Yourself. The New York Review of
Books won’t review it, and most
book-prize givers won’t consider it. But
in these wonderful internet days, there
are so many ways to let people know it’s
out there. It can be previewed and
peer-reviewed on-line at my
"storefront," which is easily found by
typing the book’s title into the search
space on the manufacturer’s website.
Okay, having
read this article, if you still long to
see your work in print; and if you
regard your computer as a friend, not a
filthy traitorous enemy; and if you have
patience with yourself while flailing
around in the unknown, then
self-publishing a print-on-demand book
is an option I recommend. Nothing tops
the feeling of holding your own book in
your own hands, except, perhaps,
feedback from readers enthusing, "I
couldn’t put it down!"